Clips from your own phone in. A vertical video with subtitles out, edited and ready to post. Claude does the editing on your Mac, so your time goes into the story. I told Claude to build this in a way a five-year-old can follow and build it on their own. It's free, it's an early version, and I keep improving it from what people tell me. Come back for the next one.
Skip the bullshit, go straight to the prompts →
Full disclosure, I have no marketing experience whatsoever. I'm not an AI guru. I'm learning by doing. For two years I told the same story and barely reached anybody. Then I started using what I learned about storytelling, and I built tools to help me structure my story around what I want to say, in a way that fits the life I live. They keep me in check and keep the momentum going. They take the friction out of making videos, and I'm learning to work with the algorithm instead of against it. This is the exact system I use to make my videos now. The account almost doubled in two weeks. I think that says something, right? Nothing I did in the two years before that worked.
I wasn't even going to share this yet, because I don't think I have it perfect yet. But then a lot of friends started asking how it works and how I grew, and that's exactly why it's better to share it now, so everyone can make it better for themselves and we all learn together. I don't want to build the tools for you. Everyone has their own way of working, so a tool I build for you won't be the best fit. The better way is to show you how to build yours, so you can change it yourself. Your own engine, not another subscription to a video app. You work directly with your AI agents, and they always know what's going on in your life. It's a much more seamless flow, in my opinion.
Do you need to be technical to build your own tools? No. Here's why I can say that.
I have a degree in computer science and a master's in design science. I studied programming, 3D animation and visual effects, and filmmaking: directing, shooting, and editing in Final Cut Pro. For the past six months I've been learning AI, and I haven't needed any of what I learned at uni. None. I haven't touched a single piece of code in twenty years.
So you don't need any of it either. If an AI course is telling you to learn Python, get a refund and pay for a Claude subscription instead. Trust me, it'll save you money in the long run, and you'll thank me later. Claude is the best teacher for learning AI. Except maybe a guy with an Aussie Chinese accent 😉 Otherwise, learn straight from AI. I promise you'll learn so much quicker than on any course.
You're not behind. You're only behind if you don't start now. So start building the tools you need. Pick a problem you face every day, talk to Claude about it, and ask it to help you find a solution.
This one is for people who want to cut down the editing time so they can focus on creating, and use AI to make the creative side a little bit easier.
It won't create your story. Don't ask AI to script your story. If you ask AI to create a story that is not from you, it will be shit. It has to come through your experience, the story you genuinely want to tell. That part only works by not listening to AI, and listening to your gut feeling.
Claude asks before each one. If you already have Homebrew tools, it checks first and tells you if anything would get upgraded.
Installs the other tools. If you don't have it, Claude shows you one line to paste into Terminal, because it needs your Mac password.
Cuts the video, fixes the sound and colour, and burns in your subtitles. It has to be the full version: the plain one can't do subtitles.
Turns your voice into text with times, on your own Mac. Nothing gets uploaded.
The speech model whisper-cpp uses. About 550 MB on an Apple chip Mac, a smaller one on Intel.
Runs Remotion. Claude installs it with the others.
Makes your subtitles, the big title in the first second, your poster, and animations like a route map, all in your brand style. It downloads its own render browser the first time.
Remotion is free for individuals, non-profits and companies with up to 3 employees. Bigger companies need a paid licence from Remotion (remotion.pro/license). If Remotion ever fails, ffmpeg burns in plain subtitles instead, so you still get a video.
Claude makes a folder called ContentEngine in your Home folder, with three folders inside: raw, work and exports. To find them (or just ask Claude to open it for you):
Then, every video:
Working out the story itself, the script, the research, your angle, is its own job. That's Module 01. This page is the filming and the editing.
Shot it on your iPhone?
A page opens in your browser with one picture per shot and the words you say in it, in order.
Nothing gets edited until you say ok.

Claude asks which way before it cuts, every time.
It lands in your exports folder with 2 captions to pick from, ready to post yourself.
Not sure? Pick this one.
Claude opens the finished video in Instagram Edits (free) and adds a song.
Apple silicon Macs only (M1 or newer). If Instagram Edits doesn't connect, you get the video file to drag in yourself.
claude mcp add and paste it into the Terminal app yourself, never into the chat. It holds your private key.
Claude cuts it into a timeline, your clips laid out in order, and you finish it in your editor. Tested in DaVinci Resolve (free). How I've made my last few reels.
Claude tells you the frame rate.
If the two don't match, the sound crackles.

It lands in exports: a vertical video with subtitles, ready to post. Here's the one I posted on 5 Nov, made with the full version of this workflow.


The prompt only works in Claude Code. It won't work in the normal Claude chat, because the chat can't make folders or edit files on your Mac. Claude Code lives inside the Claude app, in the Code tab.
It sits next to Chat. If it asks you to upgrade, you're on the free plan: Claude Code needs Pro or Max.
Claude asks before it runs anything on your Mac, writes a file or installs anything. From the moment it makes your folders, expect about 20 to 30 of these in the first setup: one per file it writes, one per install. That's normal. It's not stuck in a loop.
About 10 minutes in, Claude needs to install two free tools, through an installer called Homebrew. That installer needs your Mac password, and Claude isn't allowed to type it. So it asks you to:
If Terminal says your account is not an administrator, stop and tell Claude: you need to log in to the Mac as its admin, or ask whoever set the Mac up. Already have Homebrew? Claude skips this.
Most of the time you just allow the next step. Some steps need you. Here's your whole part, in order.
You: (paste the prompt, press Return)
Claude: I'll check your Mac first. It only looks, it doesn't change anything. OK?
You: yes
Claude: Your Mac is fine. macOS 15, 120 GB free.
Claude: Can I make a folder called ContentEngine in your Home folder?
You: yes
Copy it, then paste it into the Code tab (see Start here). It asks before it installs anything or writes a file.
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"All you have to do is drop your videos in, drop your ideas in. And shape Claude to your voice."
Every editing rule is written in plain English, in a file Claude reads before each edit. Like how long a pause it keeps between sentences. Want shorter pauses, or fewer cuts? Just tell Claude in the chat. It changes the rule for you, and you see the difference on the next video.
It keeps notes on your style. After each edit it asks what you would change and writes it down. When the same change comes up 3 times, it offers to make it a rule.
Got your own fonts, or a colour look file from your editing app? Drop them in. No brand kit? It asks you 5 questions (your handle, your colours, the font feel you like, where the subtitles sit, natural colour or a set look), then shows you 2 or 3 subtitle styles on your own clip to pick from.

Not in the starter kit yet, but it's one of the most powerful things I use. Claude can find any clip on your drive from a few plain words.
It's not foolproof: it won't find every clip every time. It finds them much more easily if your footage is sorted into folders by place or by date, so Claude can narrow the search.
The first pass takes a while on a big drive. After that it only looks at new clips. To build it for your own drive, paste this into Claude Code:
Build an index of every video in my footage folder: for each clip, a few frames and a transcript of what I say, so I can ask you to find any clip in plain words.

Everyone who tries it is a tester, me included.
If something breaks:
Finding the story is something I'm still working on, and I'm beta testing it on myself. By the look of it, it's working, because my account is growing. Want to learn more? Follow and stay tuned. I share all my lessons learnt as I go.
Scheduled posts. You post it yourself, or pick Instagram Edits and nothing posts until you say yes. Instagram Edits posts straight away.
Play with it, make it your own, then send me your feedback so we can make it better for everyone. Everybody wins.
I'm still testing this. When a rule turns out wrong, I'll change it here.
If you want the next version, follow along on Instagram, @breakingcycles.life.
New here? Module 01 · Tell your story → Start: get the app, paste the prompt ↑