A person wearing a yellow hat, sunglasses, a dark jacket, and a red skirt standing next to a white vehicle in a snowy, mountainous landscape with partly cloudy sky.

Hey there,

i m Cy

Hi, I’m Cy — the storyteller behind Breaking Cycles.

In July 2024, I quit my corporate job, moved into my Land Rover Defender, and started driving west from Hong Kong. Over 60,000km and 27 countries later, I’m still living on the road — but now with a new mission.

Breaking Cycles is about more than travel. It’s about leaving comfort, facing the doubts that come with change, and trying to build a more meaningful life. Right now, I’m starting a business from the back of my truck to connect local artisans to a global audience — and I’m documenting the messy, honest process from Day 1.

This is my journey from corporate life ➝ nomad entrepreneur.

If you’ve ever wondered what happens after you walk away from the “safe” path, this is where I share it.

The Journey So Far

27 countries • 60,000+ km • 450+ days

Hong Kong → China → Mongolia → Russia → Kyrgyzstan → Kazakhstan → Uzbekistan → Tajikistan → Georgia → Armenia → Turkey → Bulgaria → Greece → Italy → France → Monaco → Spain → Morocco → Switzerland → Germany → England → Scotland → Wales → Belgium → Netherlands → Denmark → Norway → Sweden

  • “Stories from the road. Building a business with purpose.”

  • "From holding a laptop in the office to holding a shovel in the desert"

A man sitting on a sand dune in a desert, holding a camera and wearing a beige beanie, black fleece jacket, and green pants.

MY MISSION

I started Breaking Cycles by leaving behind 15 years in the corporate world to chase a different path — one led by freedom, creativity, and meaning.

After traveling across 27 countries and living more than 450 days on the road, I’ve seen how powerful stories can connect us. Now I’m building a business that does more than sell products: it shares the lives behind them.

Breaking Cycles is my journey of transformation — from corporate life to overlanding, and now into building a purpose-driven business from the back of my Defender. What started as a search for freedom and happiness have evolved into a mission: to help artisans and local families share their craft with the world. By telling their stories and connecting them directly with global audiences, I want to break the cycle of limitation and create opportunities for others to thrive. This is more than travel — it’s about building a life of freedom, impact, and connection.

My mission is simple:

✨ Tell real stories.

✨ Support artisans directly.

✨ Inspire others to break their own cycles and follow their true path.

Breaking Cycles isn’t just a travel project. It’s about stepping away from comfort and the idea of how life ‘should’ look, choosing instead to live with intention and supporting others doing the same

WHAT I OFFER

• Storytelling with Purpose – Documenting not just travel, but the lives and crafts of artisans I meet along the way.

• Content Creation – Visual storytelling (film, photo, written) that connects audiences to people, culture, and craftsmanship.

• Collaboration – Partnering with brands and communities aligned with travel, sustainability, and meaningful storytelling.

• Artisan Platform (coming soon) – A marketplace to connect local families and their craft directly to a global audience.

A black off-road vehicle driving through a sandy desert landscape with dust clouds and sparse desert vegetation

SKILLS

A Storyteller on the Road, A Problem Solver at Heart

15+ years in IT service management, Fintech, Digital Marketing & Business Transformation

• Videography & photography with a storytelling lens

• Building community & brand partnerships

• Entrepreneurial drive: creating a business on the road

• Cross-cultural connection: 27 countries, 60,000+ km overland

SOME OF MY WORK

Close-up of a man wearing a black beanie and a brown jacket in an outdoor setting with snow-covered mountains in the background.
Three people riding camels across a desert with large sand dunes in the background.
A black SUV with roof cargo traveling through a desert landscape with sparse vegetation under a blue sky with clouds, seen with motion blur.
A young girl with dark hair and freckles standing next to a large bird of prey, likely a hawk or eagle, inside a room decorated with animal pelts or mounted animal heads.
Person standing on sand dunes during sunset, holding a camera, dressed in a thick jacket and winter hat.
Aerial view of an outdoor marketplace with colorful umbrellas shading vendors selling hats and other items.

Find me on social

Contact Me

Interested in working together and do something differently?